As the 2011 season ended, Caterham F1 (formerly Team Lotus) had started to establish themselves as a force in Formula 1. But now it’s time to get ready for 2012…Under the passionate leadership of Air Asia and QPR magnate Tony Fernandes, this Norfolk based F1 outfit have taken on new livery, new uniforms, new cars and a renewed determination to win.
And they have a new member joining the team…Into the mix comes Alan Davies. Alan is going to poke his nose into all areas of the business from pit lane to hospitality, from trucks to the aero department’s wind tunnel!
He’ll be our guide through the highs and lows of an F1 season, as experienced by this emerging and ambitious British team. Alan’s mission is to get his hands dirty, discover the characters at Caterham and explore the world of F1. Along the way he’ll examine the grand tradition of British motor sport and explain why our country is such an integral part of this amazing global adventure.

Our Founding Partner Mark Wood explains what it’s like to work with brands when funding TV programming, what brands expect in return and how brands judges whether a programme is successful. He also talks about the growth of product placement. Wood was filmed at Televisual’s Factual Festival at BAFTA, 2011.

The ultimate survival guide – devised by the doyenne of domestic magic herself, Alison Cork – packed with simple, quick and stunning ideas to get you to the big day with flair AND time to spare.

With plenty of affordable and achievable tricks, short cuts and trade secrets, Alison delivers the ultimate Christmas, on time and within budget! As she says ‘if it doesn’t have the X factor, it doesn’t make it into my Christmas!’ The Delia of decorations, and the Nigella of nut clusters, she could make curtains out of Kirsty when it comes to creativity.

Tune in to Alison’s Countdown to Christmas and you’ll have family and friends in awe, begging for an encore, and wondering just how much you tipped Santa’s elves this year….

Beyond The Bike Shed is the brand new weekly online entertainment series series for cyclists and fans of all things two wheels. This is a high quality, accessible magazine show to entertain and inform viewers about cycling, broadening the appeal for cycling rather than catering for niche hobbyists.This series is proposed as 6 x 15m (approx) web-only episodes. Presented by Channel 4 newscaster Jon Snow and comedian & broadcaster Adam Buxton, each episode will be packed full of entertaining items and features from celebrity time trials with famous aficionados of bikes (such as Sir Paul Smith, Boris Johnson, Kelly Brook and Jenson Button) to educational and informative kit reviews and features celebrating the simple joy of cycling.In addition to Jon and Adam, Beyond The Bike Shed will also feature a third female presenter (TBC).

In an abundant urban kitchen garden, animated bugs observe real life children enthusiastically getting their hands dirty and learning how to grow, harvest, prepare and share fresh seasonal food. THE GARDEN BUG CLUB is a gardening and cookery television series for under sixes and their families with a focus on celebrating seasonal fruit and vegetables.

By arousing children’s curiosity about the natural world around them, The Garden Bug Club shows children how to appreciate it’s wonders and cultivate and care for it. The Garden Bug Club will show children how to grow their own kitchen garden (whether it’s a window-box or a vegetable patch) and inspire them with delicious recipes and in the process promote healthy eating habits for life.

The video games industry generates more revenue than the movie industry, yet it receives little or no positive coverage on terrestrial television. We Got Game is a brand new entertainment magazine program. Fun, irreverent and committed to bringing the best games coverage to UK viewers. It will become an enormous commercial platform for developers, bringing a host of celebrities and exclusive content to Channel 4. Video games are a huge part of entertainment, and We Got Game will be the UKʼs flagship gaming program.

Hosted by T4 favourites Matt & Darren, each show will feature fantastic weekly items including: in depth game reviews; celebrity gaming challenges; the top five chart; who’s app next; my pad; gadget roundup; geek of the week; and gaming tribute.

The Daily Mash News Bulletin is a brand new scripted satirical short-form series from the team behind The Daily Mash, the UK’s most popular humour website and Comedy Central
Every week The Daily Mash’s team of nine writers publish at least 15 original spoof news stories, a weekly horoscope and agony aunt and regular guest blogs and features from columnists including power thinker Dr Morris O’Connor.
The Daily Mash News Bulletin will be produced in the same ‘straight’ reporting style of the website but transposed to the world of television news, put simply it is BBC News 24 but in a parallel universe. It will pull viewers into its own comic world to maximise the humourous impact created by the contrast between its bizarre and original take on contemporary news and society and the straightforward and ‘factual’ way in which they are presented.

The Daily Mash News Bulletin short form – The existing Daily Mash web style would be adapted into short form ‘news’ bulletins of between 3-minutes and 5-minutes and a first series order of 20 episodes. The originally scripted bulletins would be hosted by a studio-bound anchor and would include a headlines section, one or two short news stories featuring anchor and outside reporters or interviewees and a final outro section made up of more short headlines or a spoof newspaper headlines review.

Escaping the dead rock once called Earth, humanity’s last hope, the colonial starship Eden Ark V blasts into space destined for a new world to call home. Well that was the plan at least until it crashed … ON THE WRONG PLANET!!!

New Eden follows odd couple Murray, a Chinese American pilot used to breezing through life, and Hamilton, a pedantic cynical Brit who has never caught a break. Escaping to the planet’s surface in a Life-Pod, their juvenile rivalry becomes the least of their worries when they realise they are marooned on a primordial world populated by blood-thirsty creatures. This is definitely not the new Eden they were promised

A brand new sci-fi web comedy for the South Park audience about a bickering odd couple marooned on a primordial world populated with creatures determined to have them for dinner!

BACKGROUND & OBJECTIVES:

Mission Foods is owned by Gruma, Mexico’s oldest and largest food producer and the world-leader in flatbread exports. In the UK however they are known predominantly for producing deli wraps. The next phase of their UK development was to launch a range of Mexican food products into the ambient ethnic food sector to include salsas, dry spices, signature pastes and tortillas under the new Mission Mexican brand. However, launching a new range into a sector dominated by two well-established market-leading brands (Old El Paso and Discovery Foods) with a limited sales and marketing budget posed a significant challenge.

THE BIG IDEA

Mission Foods needed a solution that conveyed the product range’s points of difference using a mix of marketing tools and media with the dynamism to solve consumer, food service and trade facing problems simultaneously as well as one that would that cut through against by big-spending noisier competitors. In addition, Mission recognized the growing interest in Mexican cuisine and sought a way to inspire people further in this area.

Full service agency Brass, developed the brand proposition ‘explore the tastes of Mexico with Mission Mexican’ and a creative campaign based around discovering the authentic Mexico which would set the brand apart from its Tex Mex competitors Old El Paso and Discovery. They teamed up with advertiser-funded programme specialists Krempelwood to develop a solution that put content at its heart.  Krempelwood’s client Blink Films had established a relationship with Thomasina Miers who following her success as winner of BBC’s Masterchef in 2006 had shot to fame opening a string of acclaimed, authentic Mexican street-food restaurants, Wahaca and carving out an emerging career as a TV chef and presenter.

A VISUALLY STUNNING TV SERIES

Blink Films and Thomasina worked with Mission Foods to develop Mexican Food Made Simple an 8-part series that brought to life the vibrancy and colour of Mexican cuisine on TV. To reinforce Mission Mexican’s heritage and authenticity, the format merged stunning HD footage exploring the background and heritage of authentic Mexican cuisine (not Tex-Mex!) with mouthwatering adaptations using easily accessible ingredients and recipes British viewers could easily follow and enjoy. This truly was Mexican Food Made Simple.

THE RESULT

Mexican Food Made Simple has been a ratings success reaching 5 million viewers with Channel 5 already having registered their interest in working with Mission Mexican on a second series. The series included Channel 5′s first-ever promoted live Twitter discussion and it’s first ever product placement. Awareness and propensity to purchase Mission Mexican products grew significantly and Mission will continue to benefit from their investment well into 2013 being attached to the duration of each broadcasters 2-year license. Mission have since consolidated their position within Asda stores nationally and March 2012 will see the range listed in Tesco stores nationwide with Sainsbury’s soon to follow. To find out more about this fantastic case study please contact Krempelwood.