Krempelwood was founded late 2008 by Blair Krempel and Mark Wood to offer a solution to production companies, broadcasters and rights owners looking to diversify the funding mix for the production of television programmes.
With broadcaster commissioning budgets under pressure (forcing production companies to adopt new funding strategies) and brands seeking more intelligent and effective ways to communicate with their customers in an age of on-demand players, PVRs and high speed content-on-the-go services and devices, branded entertainment and advertiser-funded programming (AFP) has seen a rapid rate of growth over the last few years. For many brands, content is now King, or at least offers the princely rewards of enhanced brand equity and improved brand loyalty through partnership with relevant and entertaining programme content.
Krempelwood are the UKs leading AFP sales agents for production companies and rights owners and its principals have played a key role in the development of brand / content partnerships in the UK’s TV landscape- from the earliest programme sponsorships to the first interactive sponsorships; from ad-funded programmes with Nike, Barclaycard, Pepsi, and Vodafone to Channel 5’s first funded programme to run on on-demand streaming platforms YouTube, Demand 5 and SeeSaw. Krempelwood’s dual knowledge and experience of both the advertising industry and TV production continues to help them deliver successful partnerships.
Most recently Krempelwood have delivered advertiser funding for terrestrial and multi-channel TV series’ including How to Win The FIFA World Cup in partnership with Castrol; How to Take Stunning Pictures, in association with LUMIX from Panasonic; and Mexican Food Made Simple in partnership with Mission Mexican and have devised packages of rights for brands that include: product placement, the production of bespoke content, licensing rights, talent activation and multi-platform sponsorship.
Krempelwood now represent over 20 independent production companies and rights owners seeking brand funding across a range of programme genres including music and sport entertainment, factual and factual entertainment. In addition Krempelwood are advising production companies on product placement and what this new opportunity / revenue stream can offer them for both advertiser-funded and fully commissioned programming.
“How to Win The FIFA World Cup was a tough international project but Krempelwood scored a real winner securing Castrol as a global partner” Mike Morley, Chief Creative Officer/Executive Vice President – Sony Pictures Television International Production